Consumer Real Estate News

    • Building Better Brands: 4 Tips For Promoting Holidays on Social Media

      15 February 2019

      If you're building a personal or business brand, you're likely always on the look-out for ways to grow on social media. To help, marketing firm fishbat has the following ideas for tailoring social media around seasonal holidays.

      Seasonal Sales. Everyone loves a sale, and the holidays are a perfect time to offer your products and services at a discounted price. This doesn't just apply to major end-of-year holidays such as Thanksgiving and Christmas – although these holidays should occupy space on your social media calendar. President's Day, St. Patrick's Day, Valentine's Day, Independence Day and others are all essential days that are worth celebrating on social media. Plan a festive hashtag that can double as a promotional code at checkout on your website and your brand is on its way to an impactful seasonal sale that your followers will love.

      Holiday-Themed Contests and Giveaways. Social media contests and giveaways are surefire methods to increase engagement on a regular day. Dress them up in a celebratory holiday theme for maximum impact, and don't be afraid to get creative. Consider running fun holiday-themed flash contests on President's Day: Ask your followers a bit of trivia about the Founding Fathers on Facebook, the first person to comment with the correct answer wins! The key to successful social contests and giveaways is to figure out which strategies works best for your brand. For example, Valentine's Day is a prime day for restaurants and retail brands to promote their brands through social media giveaways.

      Celebrate with Your Followers. Celebrating holidays with your followers doesn't have to come at a cost to you. Even simple forms of engagement can be meaningful and impactful for your brand. Share your favorite ways to celebrate Memorial Day, and thank the servicemen and women in your life on Veteran's Day. Show gratitude for mothers and fathers on their special days, and encourage your followers to do the same in the comments. Take the time to respond directly to each comment. Not only does this type of engagement generate valuable user content, but it also develops a sense of community among your followers and strengthens their connection to your brand.

      Holidays Nobody Has Heard of Before. Celebrating unique and relatively unknown holidays are a fun way to engage your followers. National Pancake Day, National Talk Like a Pirate Day, and National Dolphin Day are just a few examples of the hundreds of interesting, obscure holidays that are sure to boost engagement on your social media feeds. Conduct research and find a few unexpected holidays each month that fit with your brand to celebrate with your followers.

      More Than Just a Day. Throughout the calendar year, there are months devoted to specific causes, groups and activities. Black History Month, Women's History Month, National Write a Novel in November, and Breast Cancer Awareness Month are just a few examples of calendar-specific programming that you can add to your social media platforms. Share trivia and shine a light on important causes that your brand champions, thereby generating valuable social media engagements.

      Source: fishbat

      Published with permission from RISMedia.

    • Tips for Maximizing Small Space Living

      15 February 2019

      Small space living is still on the rise, as more folks choose an optimal location (a quick walk downtown) over square footage. Whether you're snug up in an urban studio apartment or have a camper on the outskirts of town, these tips can help you make more out of your small space.

      Look up. Small spaces are often built with high ceilings to make them feel less cramped, and you should take advantage of this real estate. Use this wall space to install shelving for books, off-season clothes, and more.

      Hang tight. Hanging storage is king in small space living, and again, can maximize on height if you have it. From hooks to hang your bike to a rack for hanging pots and pans over the stove or counter, don't miss out on opportunities to dangle.

      Functional furniture. These days, you can snag storage in just about every piece of furniture if you're choosy. Think ottomans that open, couches with stash space in the arm rests, coffee tables that house books and DVDs, even beds with compartments in the headboards.

      Stack your cupboards. If you have tall cupboards, this space may go underutilized. Grab a wire drying rack or similar shelving unit to turn your single cupboard into shelving space, stacking glasses above your plates, mugs above your glasses, and so on. This can also work to add storage layers to countertops.

      Published with permission from RISMedia.

    • Flying? How to Save on Flights

      15 February 2019

      Everyone loves a good deal, and nothing feels sweeter than scoring a great deal on flights. The 2019 Travel Pricing Outlook report recently revealed that timing matters when it comes to unlocking travel savings.

      Below are a few insights from the report, based off an in-depth analysis of Airlines Reporting Corporation's (ARC) global air and Expedia Group's lodging-trend data.

      When to book? Now or later? According to the report, when it comes to lead time for booking flights, three weeks out is the sweet spot for savings.

      Utilize the weekend. You have have heard you should book travel on Tuesdays, but that news is old. Wait until the weekend to book flights to unlock around 20 percent (or more) fare savings.

      Hot hotels. Fridays are when the best hotel deals are snapped up, so wait until the end of the week to score.

      End to end. Start your journey on Thursday or Friday to save money overall, and add a Saturday night to your mid-week trip to save up to 25 percent on airfares, sometimes more for popular business destinations.

      Source: ARC, Expedia Group

      Published with permission from RISMedia.

    • Tech Trends for the Home

      14 February 2019

      Technology is on the rise at home. Recently, the Consumer Technology Association unveiled some of the hottest trends at CES - a gathering place for all those who thrive on the business of consumer technologies. Held annually in Las Vegas, some of the top trends you'll soon find in homes are as follows.

      Jeremy Kaplan at headed a team of reporters who fanned out across the CES-plex and came back very impressed by the toilets - yes, toilets. He reports that this year's CES was 'flush' with internet-connected features, voice assistants built in, and more.  

      Joking aside, there's the Neorest NX2 intelligent toilet from Toto, which captured a CES 2019 Innovation Award for its sensors that can automatically open and close the lid, and flush, a personal integrated cleansing system similar to a bidet, heated seat, and in-bowl deodorizer.

      There were high tech toilets for your dog and cat, and the Kohler’s Numi 2.0 Intelligent Toilet with Alexa on board.

      Moving out of the bathroom, Gerald Lynch  at, flipped for the Cambridge Audio Alva TT vinyl turntable, the first to include aptX HD Bluetooth support, giving you hi-res wireless playback at 24-bit-48kHz. But at $1800, he liked the look of the wood-finished AT-LPW models in dark walnut and teak from Audio-Technica, too.

      Colleague Olivia Tambini looked into other home trends and loved the Capstone Connected Home Smart Mirror that can access Google Assistant, check weather and traffic before you head out for the day, and stream YouTube. You can also access Google Drive and type out emails using the touchscreen.

      She also liked the Eve Light Strip - a 2m-long bendable strip of LED lights with 1800 lumens you can attach under your couch, shelves, kitchen countertop, or behind your computer or television.

      Jason Hiner at touted Sleep Number that has upped the game with its smart beds adding sensors and using an app that can give you data on your sleep patterns. It can also connect to other health tech, such as your fitness tracker, and then give recommendations on how to adjust your daily patterns to improve sleep.

      Published with permission from RISMedia.

    • Breathe Deep: Improving Your Indoor Air Quality

      14 February 2019

      Many of us are mindful about health, from what we eat, to exercise, and planning fun events with family and friends. But when it comes to the air we breathe, we may be less tuned in.

      "It may come as a surprise to many people that the lowest quality air they breathe is often in their own homes," says Joseph Giannone, owner of Joseph Giannone Plumbing, Heating & Air Conditioning. "It gets even worse during the cold months, when we keep the doors and windows shut tight, sealing in allergens and other irritants as well as excessive moisture. Plus, heating your home can lower the humidity, which can lead to problems for you, your home and your pets."

      Giannone offers the following tips to help.

      Clean the home weekly. Weekly cleaning will collect and minimize dust and pet dander, two of the most common indoor irritants. In addition, a vacuum cleaner with a HEPA filter will fight the accumulation of airborne matter.

      Maintain proper moisture levels. Use exhaust fans in bathrooms and the kitchen to keep moisture from settling, which can lead to biological growth, including bacteria. One of the most effective treatments to combat growth is a whole-home sanitization system, which can be professionally installed by an HVAC company and consists of two stages of ultraviolet lights that kill both organic growth on the coils and airborne spores. Dry air and low humidity also play a part in many problems for people and their pets, from dry skin to serious respiratory irritation or even illness. In addition, low humidity can damage wood, leading to cracks and chipped paint. Solutions range from a single-room humidifier to whole-home systems, depending on your needs.

      Schedule regular HVAC maintenance. Regular maintenance and cleaning of your HVAC system, including regularly changing the filter, is a key part of maintaining air quality standards in your home. Adding a whole-home air cleaner to your HVAC system will provide additional filtration for the smallest airborne pollutants.

      "We all know the importance of taking preventative measures for our health, but we often forget that our living environment makes a large impact on us," Giannone says. "A key measure everyone should take is to make sure they do everything possible to improve their home's air quality. After all, it's where most of us spend the majority of our time."


      Published with permission from RISMedia.